The JAM story

So recently, as of the beginning of this year, I've been assigned the task on staff to be sort of like the media person. I maintain the website, put together the newsletter content and in the past few weeks have done a lot of work kickstarting this new project. It's called the Jam Story. I'll explain just now below the "theme copy" of the whole project, but I really just wanted to create a way for everyone associated in JAM to 1. be connected and 2. feel important. I think this project hits on both. You can watch the actual kick off video on the JAM website: www.jamafrica.org.za

Here’s to the pick N Pay baggers.

Here’s to the 7-year-old shoeless Transkei child with the brightest smile you’ve ever seen.

Here’s to the business men who kiss their wife goodbye every morning and go keep the economy turning.

Here’s to the longstreet night-goers and the Sunday morning worshipers.

To the tourists, the surfers and the skateboarders.

To the single mothers of five, doing all they can to keep their families afloat.

Here’s to all the young people, the old people, the in between people, the smokers and drinkers and the “I’ve never stepped my foot out of line” do gooders.

Here’s to you, whoever you are.

All these people are part of JAM’s story. Because JAM’s story is Jesus’ story. And you my friend play a role in it.

“The Cross of Jesus for the Cross of Arica.” That’s our story. And every chapter is just a reiteration of that theme. Whether you are aware or not, you are a character in this tale.

Jesus’ cross isn’t just for the African children in the rural communities who don’t get enough food or don’t have shoes on their feet. It’s not just for the middle class white woman who has everything she’ll ever need but it’s still not quite what she wants.

Jesus’ cross is for everyone.

So I implore you to jump in and start noticing that everyone’s life is just telling the same story yours is. A story that begins and ends with love and redemption.

We as JAM are starting a project that will reiterate everything we’re saying now. 

Through bracelets that say “JamStory” or by the multiple media feeds with “#JamStory” attached, we hope it will be a reminder to you that you are a part of the story of the “Cross of Jesus for the Cross of Africa.”

Every time you see a picture or a post with either a bracelet in it, or a “#JamStory” you’ll remember just how very connected we all are. I encourage you to add your own chapters to the story by posting to facebook, instagram or twitter and adding #JamStory at the end.

So come on. Join in. Start telling your story.